Quail Landing
Where delightful recreation meets functional livability.
Project: Quail Landing
Location: Kelowna, BC
Industry: Real Estate
Place: 24 2 & 3 Bedrooms Townhomes
Work: Brand Identity, Style Guide, Creative Assets, Website, Signage
Partners: CRC Developments, DNA Marketing, Nyrose
Links:
Website
Creating a Harmonious Blend of Recreation and Livability
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With over 30 years of experience in developing premier recreational properties across British Columbia, CRC Developments aimed to bring a new standard of living to Kelowna. At Quail Landing, their vision was to create a community where the joys of recreation seamlessly blend with the comforts of everyday life. The goal was to craft an inviting, refined environment that captures the spirit of the Okanagan Valley—one that resonates with active lifestyles and a strong sense of community.
Capturing the Essence of a Recreation-Driven Lifestyle in the Okanagan
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Kelowna’s picturesque setting in the Okanagan Valley makes it a natural draw for those seeking a lifestyle centred around outdoor adventure and community. Quail Landing needed to stand out as more than just another residential development—it needed to embody the recreational spirit of the region. Nestled beside the Okanagan Golf Club, the townhomes offer not only a golfer's paradise but also proximity to vibrant arts, culture, and year-round outdoor activities. The challenge was to communicate this unique blend of serenity, connectivity, and active living in a way that would captivate potential homeowners.
Bringing a Recreational Vision to Life Through Thoughtful Design
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For Quail Landing, we developed a brand identity that reflects both the active spirit and the tranquil elegance of its surroundings. Our approach highlighted the harmony between recreational delight and functional livability, emphasizing the unique location alongside the 18th hole of the Quail Course. Through a cohesive style guide, compelling creative assets, and a user-friendly website, we crafted a narrative that invites people to discover a lifestyle where nature and urban convenience coexist. From signage to digital presence, every touchpoint speaks to Quail Landing’s promise of an inspired, connected community in the heart of the Okanagan.
