Bloom
Eat Well. Be Well.
Project: Bloom
Location: Seattle, Washington
Industry: Hospitality
Place: Health Food Quick-Service Restaurant
Work: Brand Strategy, Identity, Brand Guide, Signage, Hoarding, Creative Assets, Website, Photography
Partners: Burrard, Ste. Marie Design
Links:
Bloom Website
A Vision To Reimagine What Eating Well Can Mean
-
Bloom was envisioned as more than just a quick-service restaurant—it is a movement dedicated to promoting well-being through easier access to nutritious, flavorful food. Believing that a well-balanced diet has a profound impact on overall happiness and health, Bloom’s mission is to make healthy eating both accessible and enjoyable. With a story rooted in the idea of enriched living through intentional eating, Bloom aims to transform the dining experience into a journey toward a healthier life.
Healthy Eating in a Fast-Paced Urban World
-
Urban living often comes with hectic schedules and limited time, leading many to compromise on nutrition for convenience. Bloom saw an opportunity to bridge the gap between the desire for wellness and the reality of fast-paced city life. The challenge was clear: to offer a diverse, global-inspired menu that delivers on taste, nutrition, and speed. In a market filled with compromises—where healthy often means bland, and quick often means low quality—Bloom set out to change the narrative.
Creating an Elevated Experience Where Wellness Meets Flavour
-
With Bloom, we crafted a brand identity that celebrates variety and intentionality. Guided by the mantra “variety is the spice of life,” the creative direction focused on presenting Bloom as a fast-fine dining experience where eating well doesn’t mean compromising on taste or convenience. Through brand strategy, identity design, engaging creative assets, and a vibrant website, we told the story of Bloom as a destination for inspired, nutritious, and delicious eating. Our work brought Bloom's vision to life—a place where wellness and flavour coexist, inviting people to eat well and be well.
